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Native Advertising Platforms for Publishers Overview

Publishers are moving in droves to native advertising models to drive revenue in the face of falling CPMs from traditional display banner buys. Options for publishers to capture programmatic native advertising revenues at scale and still deliver relevant content for readers are available. Here is an overview of some of the key native advertising platforms for publishers (taken from the Native LUMAscape chart) with some brief notes and key stats for each vendor. Native Advertising Platforms Overview OpenX Native Exchange…
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Best Practices for Outsourced Startup Software Sales

Outsourcing at least a portion of your sales operations can be a smart move for early stage startups. It can accelerate growth, help bring in key early customers and expand the skill set and fill in the gaps that may be missing in your early team. For a bootstrapped, B2B SaaS startup this can especially make sense for technical founders or small product teams that don’t have lots of sales and marketing expertise. There’s lots of writing out there that…
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Setting up a Direct Native Ad Sales Process

Here are some tips, best practices and processes we’ve used to set up a scaleable, direct native ad sales business that works for publishers, advertisers/sponsors, and readers: Editorial Content Hurdle: The most important point is that the editorial staff has final say over what gets covered and published.  It needs to be a product they believe in, a fit for the audience, and in the style and tone of the rest of the content on the site. Reject products that…
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Online Ad Sales Stack

Here are some of the tools (mostly free) that we use to run an efficient online advertising sales operation and keep a steady pipeline of new prospects and deals coming in the door: Boomerang for Gmail - Best reminder system for following up on emails.  If no one responds to an email, have it sent back to you at a specified time.  Also schedule emails to be sent out at a later date. $5/mo per user Canned Responses for Gmail - Set…
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Expand Your Digital Ad Sales in the US with an Ad Rep Firm – Go Beyond Adwords

For web publishers looking to monetize their audience and traffic, the game has definitely changed over the years. For anyone relying on Google Ad Words or other forms of display banner ad revenue through ad networks or exchanges, the long term trend for CPM’s has obviously been steadily declining. Plummeting click through rates (CTR) have made tying back ROI very difficult for direct marketing advertisers, pushing CPM’s down. Larger advertisers with bigger budgets and branding and awareness goals are still…
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