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Developers scared to charge fair value for their software product

Listened to a great podcast recently from IndieHackers. Courtland Allen interviews founders on their entrepreneurial journeys. He does a great job of drawing out insights and commonalities across mostly bootstrapped, independent developers as they build their businesses from the ground up. The recent episode titled “Before and After Product Market Fit with Peter and Calvin from Segment" hit on a common issue - developers scared to charge a fair value for their software product. These guys from Segment are on…
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Top podcasts for independent developers and bootstrappers

Whether you call them independent developers, bootstrappers, micropreneurs, indie hackers, independent software entrepreneurs, or whatever else, at TechCrowds we like to work with independent developers that are often great at building products but can sometimes need some help on the sales and marketing side. Here's an updated list of top podcasts for independent developers and bootstrappers that I've gotten a lot of value and entertainment out of over the years. If you are an independent developer with product market fit…
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Native Advertising Platforms for Publishers Overview

Publishers are moving in droves to native advertising models to drive revenue in the face of falling CPMs from traditional display banner buys. Options for publishers to capture programmatic native advertising revenues at scale and still deliver relevant content for readers are available. Here is an overview of some of the key native advertising platforms for publishers (taken from the Native LUMAscape chart) with some brief notes and key stats for each vendor. Native Advertising Platforms Overview OpenX Native Exchange…
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Best Practices for Outsourced Startup Software Sales

Outsourcing at least a portion of your sales operations can be a smart move for early stage startups. It can accelerate growth, help bring in key early customers and expand the skill set and fill in the gaps that may be missing in your early team. For a bootstrapped, B2B SaaS startup this can especially make sense for technical founders or small product teams that don’t have lots of sales and marketing expertise. There’s lots of writing out there that…
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Setting up a Direct Native Ad Sales Process

Here are some tips, best practices and processes we’ve used to set up a scaleable, direct native ad sales business that works for publishers, advertisers/sponsors, and readers: Editorial Content Hurdle: The most important point is that the editorial staff has final say over what gets covered and published.  It needs to be a product they believe in, a fit for the audience, and in the style and tone of the rest of the content on the site. Reject products that…
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