Startups and Startup tools

Best Practices for Outsourced Startup Software Sales

Outsourcing at least a portion of your sales operations can be a smart move for early stage startups. It can accelerate growth, help bring in key early customers and expand the skill set and fill in the gaps that may be missing in your early team. For a bootstrapped, B2B SaaS startup this can especially make sense for technical founders or small product teams that don’t have lots of sales and marketing expertise. There’s lots of writing out there that…
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Online Ad Sales Stack

Here are some of the tools (mostly free) that we use to run an efficient online advertising sales operation and keep a steady pipeline of new prospects and deals coming in the door: Boomerang for Gmail - Best reminder system for following up on emails.  If no one responds to an email, have it sent back to you at a specified time.  Also schedule emails to be sent out at a later date. $5/mo per user Canned Responses for Gmail - Set…
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Funny and effective Native Ads?  Yes it’s possible

Funny and effective Native Ads? Yes it’s possible

Recently I started representing Vooza, an app that steals your personal data and sends it to Eastern European spammers. Ok just kidding, they are a video comic strip that makes fun of the startup world. Similar in tone and material to HBO’s Silicon Valley although they’ve been doing it in online video form for 3 years. Vooza has a big and loyal audience among web developers, designers, marketers, and entrepreneurs. TechCrunch and others are big fans too. (And yes that…
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