Web Developer Marketing

FAQs and Best Practices for Tuts+ sponsored content

FAQs and Best Practices for Tuts+ sponsored content

How does it work? Tuts+ partners with brands to create and promote educational content in the areas of Web and Mobile App Development (Code.tutsplus.com), WebDesign, Design, and Photography. There is an editorial review process - the sponsor, product and proposed topic must be relevant, high quality and appropriate for the audience, and original and exclusive to Tuts+ Overall, a good sponsored content program must be: • Educational for the readers, and marked as sponsored content • Consistent with the tone…
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Effective Web Developer Marketing Strategies and Tactics

Effective Web Developer Marketing Strategies and Tactics

Web Developers are a notoriously difficult group to market to (some call it “B2D” or Business-to-Developer). Whether they identify as coders, programmers, “brogrammers”, devs, app builders, etc., as a group they are: very skeptical, obviously *extremely* web savvy i.e. they don’t like to give up their personal info on lead generation forms, part of the 1% that actually knows and cares what marketers are doing to cookie them, target them, remarket to them, etc. likely a higher % use ad…
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