Web Publishing

Setting up a Direct Native Ad Sales Process

Here are some tips, best practices and processes we’ve used to set up a scaleable, direct native ad sales business that works for publishers, advertisers/sponsors, and readers: Editorial Content Hurdle: The most important point is that the editorial staff has final say over what gets covered and published.  It needs to be a product they believe in, a fit for the audience, and in the style and tone of the rest of the content on the site. Reject products that…
read more →

Online Ad Sales Stack

Here are some of the tools (mostly free) that we use to run an efficient online advertising sales operation and keep a steady pipeline of new prospects and deals coming in the door: Boomerang for Gmail - Best reminder system for following up on emails.  If no one responds to an email, have it sent back to you at a specified time.  Also schedule emails to be sent out at a later date. $5/mo per user Canned Responses for Gmail - Set…
read more →

Expand Your Digital Ad Sales in the US with an Ad Rep Firm – Go Beyond Adwords

For web publishers looking to monetize their audience and traffic, the game has definitely changed over the years. For anyone relying on Google Ad Words or other forms of display banner ad revenue through ad networks or exchanges, the long term trend for CPM’s has obviously been steadily declining. Plummeting click through rates (CTR) have made tying back ROI very difficult for direct marketing advertisers, pushing CPM’s down. Larger advertisers with bigger budgets and branding and awareness goals are still…
read more →
Funny and effective Native Ads?  Yes it’s possible

Funny and effective Native Ads? Yes it’s possible

Recently I started representing Vooza, an app that steals your personal data and sends it to Eastern European spammers. Ok just kidding, they are a video comic strip that makes fun of the startup world. Similar in tone and material to HBO’s Silicon Valley although they’ve been doing it in online video form for 3 years. Vooza has a big and loyal audience among web developers, designers, marketers, and entrepreneurs. TechCrunch and others are big fans too. (And yes that…
read more →
Target web, mobile, app developers and designers:  Tuts+

Target web, mobile, app developers and designers: Tuts+

TechCrowds is happy to be representing Envato and the Tuts+ network. Envato is an Australian-based company that has been growing very rapidly by tapping into the online learning and freelance trends of the last few years. Envato helps people “Earn and Learn Online”. They operate a marketplace for digital goods (like Themeforest for WordPress themes) where some developers and designers have made over $1M (Earn). Feeding into the marketplace is the Tuts+ network of 13 educational websites (Learn). Tuts+ is…
read more →
Welcome to TechCrowds

Welcome to TechCrowds

Welcome to TechCrowds, an outsourced integrated advertising sales firm for publishers and service provider for B2B tech marketers. The world of online advertising continues to change rapidly with new ad technologies and shifting media consumption habits and behaviors. Small to mid-size, growing publishers in particular need help with two things: 1. Direct Ad Sales representation for premium, integrated, successful programs (through email, phone, face to face meetings with clients and agencies; audience/site value proposition development) 2. Indirect Ad Sales optimization -…
read more →
1