Marketo Acquires Insightera

Update to my earlier post on Real Time Inbound Personalization for B2B Websites

In today’s news, Marketo acquires Insightera to fill a hole in their portfolio around real time personalization. Congrats to Mickey and Mike and the Insightera team – pretty impressive to come over from Israel and in less then 6 months time land a $5M round of funding and then get acquired by the leader in the space. According to GigaOm it’s for $20M. Get ready to hear a lot more about this technology now that it is plugged into the Marketo marketing and sales machine.

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