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Sponsor CDP Institute

Sponsor CDP Institute

TechCrowds has partnered with the CDP Institute and David Raab for those looking to sponsor CDP Institute or engage in related CDP marketing and content programs. David Raab coined the term CDP in April 2013 and later founded the Institute in CDP Institute in October 2016. What is a CDP? Raab defines a CDP as a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs are built for marketers to provide a single,…
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Using Outsourced Sales for SaaS

Are you considering using outsourced sales for SaaS? This can be a viable option for SaaS companies as either a low risk, entry level step, or even a more permanent, long term solution. Companies that fit the following profiles can often be good candidates to consider outsourcing sales: Relatively high touch, longer sales cycle, higher MRR ($500+/mo) SaaS products.  The math needs to work. International companies looking to enter US market. Having in-market, same time zone, native speaking representation can…
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Developers scared to charge fair value for their software product

Listened to a great podcast recently from IndieHackers. Courtland Allen interviews founders on their entrepreneurial journeys. He does a great job of drawing out insights and commonalities across mostly bootstrapped, independent developers as they build their businesses from the ground up. The recent episode titled “Before and After Product Market Fit with Peter and Calvin from Segment" hit on a common issue - developers scared to charge a fair value for their software product. These guys from Segment are on…
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Top podcasts for independent developers and bootstrappers

Whether you call them independent developers, bootstrappers, micropreneurs, indie hackers, independent software entrepreneurs, or whatever else, at TechCrowds we like to work with independent developers that are often great at building products but can sometimes need some help on the sales and marketing side. Here's an updated list of top podcasts for independent developers and bootstrappers that I've gotten a lot of value and entertainment out of over the years. If you are an independent developer with product market fit…
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Native Advertising Platforms for Publishers Overview

Publishers are moving in droves to native advertising models to drive revenue in the face of falling CPMs from traditional display banner buys. Options for publishers to capture programmatic native advertising revenues at scale and still deliver relevant content for readers are available. Here is an overview of some of the key native advertising platforms for publishers (taken from the Native LUMAscape chart) with some brief notes and key stats for each vendor. Native Advertising Platforms Overview OpenX Native Exchange…
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