Outsourced Ad Sales

Independent Media Representation to Increase Your Ad Revenues

Do you have a web based media property and need help with outsourced ad sales and management?  Many publishers have Adsense and other networks in place, but need dedicated outbound efforts to proactively sell and fulfill more complex, integrate ad and marketing programs. TechCrowds fills the gap and increases revenue with outbound sales efforts.

Publisher List includes:

CDP InstituteProgrammableWeb Advertising

Advertiser List includes:

Outsourced Ad Sales Services we can provide:

Direct Sales Representation and OutreachDirect outbound sales outreach and lead follow up to advertisers,
ad agencies and ad tech partners
Prospect List building, CRMWe use a combination of software and lead generation specialists to find the right target accounts and contacts based on your audience, demographics and ad product mix. You get a database of prospects and a history of any customer interactions.
Outbound cold email sequences and marketing automation, with goal of setting up calls/meetings and building a pipeline of advertising programs and driving ad sales revenue
We set up the best of breed software for you most ideally suited for startups on a budget. We set up personalized, well crafted email drip campaigns and track and measure everything. We close deals from prospect outreach to renewals.
Ad Operations and ReportingCan include:
*Ad trafficking and setup
*Advertiser and Publisher reporting
*Campaign and creative optimization for maximum results/renewals
*Monitor and manage ad traffic, inventory
Invoicing and Collections (optional)We can work with your finance team; or handle all ad program invoicing and collections and give your team real time access through Freshbooks.
Ad Product Portfolio Management and Development Can help with ideas and implementation of new ad products, media kits, custom and sponsored content, etc.

Areas of particular expertise are:

B2B Media Sales – online (sponsored and custom content, email marketing, data products, display), face-to-face event and tradeshow sponsorships, podcast sponsorships

B2B Tech Marketing Software and Services, Martech SaaS

Outsourced Ad Sales Case Study:

Envato Tuts+ is an Australian based company with a network of tutorial based websites.  Almost all of their revenue comes from subscriptions and a digital goods marketplace.  They also have sites like CodeTuts+ that were only being monetized by Google AdSense.  TechCrowds came in and:
1. Set up ad products strategy, pricing and consulted on media kit and overall advertiser value prop.  Focus went beyond display, mostly growth around sponsored content/native ads (some details here)
2. Handled all ad operations including trafficking and reporting
3. Invoicing and collections
4. Through outbound sales have grown revenues 5x. Key wins include first time advertisers like Amazon, Microsoft, Adobe, plus a host of smaller tech startups including New Relic, .  Several long term, larger deals with multiple ad products bundled as part of integrated buys.  Sponsored and custom content has been the biggest growth driver.

Posts from the Outsourced Ad Sales Blog:

Outsourced Ad Sales Questions on Quora:

How can a Publisher Hire an Agent for Direct Ad Sales?

How do we transition to direct online ad sales?

Is there such a thing as an outsourced online ad sales organization and if so, where do I find one?


What is the pricing arrangement?

Most agreements are on a mixed monthly retainer/commission structure, with an initial ramp up period and mutual opt out after that. We are looking for long term partners and hope you are as well. It takes time to understand a product, market, competitive positioning, as well as building up a database of prospects, messaging and marketing systems, and a sales pipeline.

Who would be the rep on the phone or meetings with my customers? Where are they located?

All customer interactions are with Jeremy Hurley – located in Redwood City, CA with 15 years of sales and marketing experience with a focus on B2B marketing and media. Other parts of the process are handled by software or lead generation specialists.

What is the process to get started like?

We’d set up a call to go over your exact needs, product. If it’s a fit, from there we’d propose a structure that makes sense and limits risk for both sides. Contact us to get the conversation started.