B2B Tech Marketing

Effective Web Developer Marketing Strategies and Tactics

Effective Web Developer Marketing Strategies and Tactics

Web Developers are a notoriously difficult group to market to (some call it “B2D” or Business-to-Developer). Whether they identify as coders, programmers, “brogrammers”, devs, app builders, etc., as a group they are: very skeptical, obviously *extremely* web savvy i.e. they don’t like to give up their personal info on lead generation forms, part of the 1% that actually knows and cares what marketers are doing to cookie them, target them, remarket to them, etc. likely a higher % use ad…
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Funny and effective Native Ads?  Yes it’s possible

Funny and effective Native Ads? Yes it’s possible

Recently I started representing Vooza, an app that steals your personal data and sends it to Eastern European spammers. Ok just kidding, they are a video comic strip that makes fun of the startup world. Similar in tone and material to HBO’s Silicon Valley although they’ve been doing it in online video form for 3 years. Vooza has a big and loyal audience among web developers, designers, marketers, and entrepreneurs. TechCrunch and others are big fans too. (And yes that…
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Is Outbound Marketing for B2B Lead Generation Dead?

There are admittedly lot of problems and inefficiencies with outbound lead generation. Inbound Marketing is great to a point but it's not a silver bullet. Producing memorable contention on a consistent basis and driving traffic to your corporate website is easier said than done. There's a great Slideshare a bit back on the The Content Marketing Deluge from Velocity Partners. To get your piece of content actually found and read you are competing with media publishers with paid editorial staff,…
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Marketo Acquires Insightera

Update to my earlier post on Real Time Inbound Personalization for B2B Websites In today's news, Marketo acquires Insightera to fill a hole in their portfolio around real time personalization. Congrats to Mickey and Mike and the Insightera team - pretty impressive to come over from Israel and in less then 6 months time land a $5M round of funding and then get acquired by the leader in the space. According to GigaOm it's for $20M. Get ready to hear…
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